Who We Are
SUB|36, part of the Beautiful Things group, is a dedicated distribution specialist with over 30 years of experience elevating premium brands.
We bring established market leaders to new heights and turn emerging names into recognised frontrunners across West Africa. Over the years, we have proudly worked with standout brands such as Royal Copenhagen, SoundBox, SACKit, Georg Jensen, and, for 30 years, a very close partnership with Bang & Olufsen.
Our Purpose & Philosophy
We are driven by a deep passion for the brands we represent. For us, distribution is not just logistics — it is partnership, commitment, and storytelling. We believe in close collaboration, aligned ambitions, and building long-term relationships where shared success is at the centre. Our guiding philosophy remains unchanged: together, we are at our best.
Headquarters & Operations
Our headquarters are located just north of Copenhagen, serving as the strategic heart where all central operations are coordinated.
From here, we manage our external warehouse, overseeing daily shipments to customers across West Africa and all inbound goods and inventory. This streamlined, centralised setup ensures operational excellence, reliable supply chains, and consistently high service levels for our partners.
What Drives Us
Every day, we get up with the ambition to challenge the status quo.
We continuously push boundaries, refine our processes, and strive to remain the most focused and honest distributor in our markets.
As part of Beautiful Things, we operate with creativity, precision, and a relentless commitment to delivering value,
from the first conversation to the final delivery.
